Strategy Isn’t Broken. Our Thinking Is: Why Strategy Today Is About SIGNAL, Not Control
This year, I have been thinking hard. I’ve concerned myself a lot with thinking about strategy and leadership. For much of history, strategy was built on an assumption of relative stability. Decision-makers believed that if you gathered enough data, applied enough logic, and planned far enough ahead, you could control outcomes. Armies marched in formation, corporations planned in five-year cycles, and leaders were rewarded for being decisive rather than adaptive. That world no longer exists. Today’s environment is shaped by volatility, perception, behavioural bias, and speed. Decisions are made not only on facts, but on narratives, identity, and trust . Influence travels faster than instruction. And often, the winner is not the most rational actor, but the one who best understands how people actually decide. This is the context in which I developed the SIGNAL Framework : not as a technical planning tool, but as a practical way to think clearly when certainty has disappeared. SI...
